TechNova, a SaaS startup, had a product used by clients in Germany, the US, and India. Their interface felt too generic, failing to connect emotionally with Indian users while also lacking the sleekness expected by European markets.
Our Approach
Cultural UX Research: Conducted user interviews in Berlin, New York, and Bangalore to identify design preferences.
Adaptive Color Psychology:
India: Used warm, vibrant hues (oranges, deep blues) for familiarity.
Europe: Muted, minimalist palette for a premium feel.
Localized Illustrations: Replaced stock icons with contextual imagery (e.g., Indian office settings for onboarding).
The Result
40% increase in user engagement (India market)
25% faster onboarding completion (global)
Featured in “Top 10 UX Designs of 2023” – TechInAsia
At Greenola our culture comes to life through three core values:
